50/50
50/50 is a fictitious non-profit organisation whose aim is to support and help the homeless. Modern society has forgotten to look left and right and to help those in need. The organisation would like people to realise what they have and whether these items are all needed. This is exactly where the 50/50 organisation would come into play. The organisation would not only collect money, but also ask people to donate their possessions and items that they no longer need. Everything from clothing, cosmetics and electronic devices is collected and either passed on to those in need or these items are sold. This income would then go directly to those in need. There is a complete fictitious AD Print campaign that would be published together with a newspaper. This consists of two parts, one dealing with the main topic of consumption and the second showing portraits of homeless people.